"Sustainability" is a recurring and rotating section discussing topics around environmental sustainability, human capital, and social responsibility as they pertain to business.
"B Corp is to business what Fair Trade certification is to coffee, or USDA Organic certification is to milk."
Is your business doing good while doing well? Or do you want it to? There is a business designation called B Corp that will communicate your commitment to your clients or customers. Learn about the business designation B Corp, find out what it would take to get your business certified, and explore other businesses that have the designation. If the process is too involved or too expensive for you at this stage, visit Best for PHL and request assistance in creating a plan to make incremental changes that work for you and your community.
Published October 24, 2017
How important is it to consider sustainability efforts and messaging by your business?
This eye-opening statistic says it's very important: A recent study found "87 percent of consumers said they’d purchase a product because a company advocated for an issue they cared about and more than 75 percent would refuse to purchase a product if they found out a company supported an issue contrary to their beliefs."
Read more at Sustainable Business Brands.
Published August 16, 2017
Recent market research indicates the consumer has become very mindful of social and environmental issues and is more willing to spend money with a brand that supports their values. New York Times writer and business advisor Dr. Douglas A. Wilson discusses how a fashion business like H&M can be more environmentally sustainable. This case study can be used to gather ideas for your own small business.