"Resource Tip" is a recurring and rotating section that will point to various regional and national resources for entrepreneurs.
Becoming financially literate takes time; it can be a daunting journey at the beginning. That is why getting regular exposure to current events, and having experts that can break down complex issues into digestible pieces, is so valuable. One regular resource is the program Velshi & Ruhle, which covers the intersection of business, the economy and politics. It airs weekdays on MSNBC, but you can also catch up or revisit segments at the link above.
Incidentally, Stephanie Ruhle is native to the area. She grew up in New Jersey and graduated from Lehigh University in Pennsylvania. Nothing beats getting the breakdown from a sharp, local gal.
Published February 19, 2018
A typical issue many businesses and creative people have is low traffic on online platforms. If you're not getting eyes onto your work, how will you generate new clientele? One highly recommended solution to this problem is to learn how to make your website appear on the first page of web searches. This is done by way of Search Engine Optimization, or SEO.
Coursera is a platform that aggregates low cost or free online courses from reputable colleges and universities around the world. Through this service, you can take Introduction to Search Engine Optimization from University of California, Davis, for example. You can receive a certificate for completing the paid course, or audit it for free.
And once you've completed that module, poke around to see what other classes you can take.
Published December 11, 2017
You'll never know when you will need a specific resource for your business, and there are so many options out there it can be hard to keep track. The Wharton Small Business Development Center (WSBDC) at the University of Pennsylvania provides an extensive list of links for a variety of needs. The list covers a wide range of resources that are local, regional, national and international. Topics are also available for women-owned and minority-owned businesses, and include information on financing, copyrights, legal issues, market research and business plan writing. Bookmark this page for future reference.
Published October 24, 2017
Every week on television (and online), entrepreneur JJ Ramberg hosts It's Your Business on MSNBC, where she explores various small businesses and discusses best practices for entrepreneurs. Recently, a segment called 5 Marketing Tips was aired. Ramberg's featured businesses provide a wealth of ideas, cautionary tales, and tips for success that are worth exploring. Visit the archives for other segments and business ideas.
Published August 16, 2017
Familiarizing yourself with many of the free resources available for entrepreneurs is a must if you want to leverage available assistance and advance your business. For example, the Chamber of Commerce of Greater Philadelphia has done a lot of the legwork and compiled a searchable directory of resources for entrepreneurs. Whether you're looking for a mentor, a co-working space, or funding, you can bookmark this directory for a regular referral. For those living outside the region, many local Chambers provide similar resources.