"Pro Tip" is a recurring and rotating section highlighting best practices and advice for professional situations.
Thanksgiving brings us family, food and a small break from the day-to-day grind, but it also kicks off the holiday shopping/selling season. As an entrepreneur, it's important to take advantage of all the season can offer. Everyone knows about Black Friday, but there are two more named shopping days that weekend. First comes Small Business Saturday, followed by Cyber Monday. With a little planning (for this year and next), you can take advantage of these sales opportunities and end the year with a financial bang. Read up on last-minute tips for Small Business Saturday, like discounts and warm treats for your customers and clients, and for Cyber Monday, how about targeting past customers and website visitors with promotions or new offerings? More ideas at the links.
Published on November 14, 2018
One challenge small businesses face when trying to grow beyond a sole proprietorship is identifying and hiring talented people that can help take the business to the next level. But finding talent is only the first step. How do you incentivize the job when you may not yet have the funds to pay top dollar in salaries or benefits? This LinkedIn article penned by an angel investor proposes an interesting approach, suggesting you pitch the company's culture to prospective employees, and create opportunities for talented people to act as intrapreneurs within your business. An employee's ownership of an idea or area can not only attract top talent, but also create a loyal partner or spin-off business.
Published on April 18, 2018
When cultivating new business or maintaining existing professional relationships, it can be difficult to balance the social aspect and the professional. When is it appropriate to drink? Who picks up the check? Knowing proper business etiquette can mean the difference between a new client and one that got away
Here are a few tips - the do's and don'ts of entertaining clients - so you can grow your business in an organic way without alienating that new prospect.