"Resource Tip" is a recurring and rotating section that will point to various regional and national resources for entrepreneurs.
In order to be productive in the studio, you need to stay healthy. But many artists face a variety of outside factors that impact how well they feel, which in turn impacts their productivity. The website Wellness for Makers tackles the many things that could be slowing artists down, and their research has uncovered just how universal the issue is. They report:
- 64% of artists reported that they have injured themselves in their studio.
- 31% of artists say that arthritis or joint pain affect the amount of and type of work they do.
- 41% of artists stated that they suffer from chronic pain.
Even if you don't go the Wellness for Makers route, pay attention to your well-being in the studio.
Published March 25, 2019
Sometimes you have the money-making idea and the time, but you don't have the space to work on your freelancing or small business. Or, you have space, but that space lacks the social accessibility that working at an established business might provide. These are not uncommon issues for independent businesses and freelancers, and thankfully Philadelphia has an abundance co-working spaces that cater to a wide variety of businesses, personalities and needs.
For example, there's the co-working space Bok with its many artist studios, Indy Hall for entrepreneurs and technology-based freelancers, and Globe Dye Works for makers of all kinds. The website Technical.ly has compiled an exhaustive list of the many co-working spaces across the Greater Philadelphia area, and there's something for everyone on their list.
Published January 16, 2019
Networking is essential in business, whether to generate new clientele, to collaborate with like-minded, complimentary businesses, or to gain fresh perspective on the marketplace. Your go-to groups have treated you well, but many entrepreneurs struggle to find fresh faces with which to network. Hop over to Philadelphia Magazine's detailed list of Philadelphia professional groups for women to identify potential organizations you can join. You'll find links to the organizations, a description of their missions, benefits and participants, and the annual dues.
Recent research indicates the Millennial generation is stepping up when it comes to starting small businesses in the United States. The statistics indicate "30% of Millennials have already started a small business of some type" - something Moore has noticed in our alumni as well - and "49% had plans to start a business within 3 years."
Published November 14, 2018
Moore ROI was established to support our alumni who have, or who plan to have, a business by providing access to various resources - whether you are new to the concept or just need a refresher. We've identified a sound framework from Community for Accredited Online Schools for students who intend to start a business right out of college. Topics on the linked page cover: distinguishing what type of business you plan to start, deciding on a business structure, tips on how to launch while still in school, and the benefits of starting a business versus the realities.
Published April 18, 2018
Becoming financially literate takes time; it can be a daunting journey at the beginning. That is why getting regular exposure to current events, and having experts that can break down complex issues into digestible pieces, is so valuable. One regular resource is the program
Velshi & Ruhle, which covers the intersection of business, the economy and politics. It airs weekdays on MSNBC, but you can also catch up or revisit segments at the link above.
Incidentally, Stephanie Ruhle is native to the area. She grew up in New Jersey and graduated from Lehigh University in Pennsylvania. Nothing beats getting the breakdown from a sharp, local gal.
Published February 19, 2018
A typical issue many businesses and creative people have is low traffic on online platforms. If you're not getting eyes onto your work, how will you generate new clientele? One highly recommended solution to this problem is to learn how to make your website appear on the first page of web searches. This is done by way of Search Engine Optimization, or SEO.
Coursera is a platform that aggregates low cost or free online courses from reputable colleges and universities around the world. Through this service, you can take Introduction to Search Engine Optimization from University of California, Davis, for example. You can receive a certificate for completing the paid course, or audit it for free.
And once you've completed that module, poke around to see what other classes you can take.
Published December 11, 2017
You'll never know when you will need a specific resource for your business, and there are so many options out there it can be hard to keep track. The Wharton Small Business Development Center (WSBDC) at the University of Pennsylvania provides an extensive list of links for a variety of needs. The list covers a wide range of resources that are local, regional, national and international. Topics are also available for women-owned and minority-owned businesses, and include information on financing, copyrights, legal issues, market research and business plan writing. Bookmark this page for future reference.
Published October 24, 2017
Every week on television (and online), entrepreneur JJ Ramberg hosts It's Your Business on MSNBC, where she explores various small businesses and discusses best practices for entrepreneurs. Recently, a segment called 5 Marketing Tips was aired. Ramberg's featured businesses provide a wealth of ideas, cautionary tales, and tips for success that are worth exploring. Visit the archives for other segments and business ideas.
Published August 16, 2017
Familiarizing yourself with many of the free resources available for entrepreneurs is a must if you want to leverage available assistance and advance your business. For example, the Chamber of Commerce of Greater Philadelphia has done a lot of the legwork and compiled a searchable directory of resources for entrepreneurs. Whether you're looking for a mentor, a co-working space, or funding, you can bookmark this directory for a regular referral. For those living outside the region, many local Chambers provide similar resources.