With MOOREcycle, Moore College of Art & Design Puts an Academic Spin on Upcycling

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For Immediate Release
March 21, 2012

(Philadelphia, PA) – Moore College of Art & Design introduced a new campus-wide recycling project this year just in time for Earth Day, April 22, 2012. The premise for the project, called MOOREcycle, began in 2009 with a challenge to create an opportunity for Moore students to get involved in cross-disciplinary activities that build school pride and energize the student body by bringing together the campus community. The result, MOOREcycle, took place for the first time this spring.

Student Services, who leads the project, hopes that MOOREcycle will become an annual event that will engage all members of the Moore community, while creating environmental awareness. For the inaugural year, Moore partnered with TerraCycle, one of the fastest-growing green companies in the world. TerraCycle's mission is to eliminate the idea of "waste" by converting post-consumer products of all kinds into a wide variety of useful wares and materials for major retailers, often through a process called "upcycling." Over 170 students upcycled materials provided by TerraCycle that would otherwise be put in a landfill, for art and design assignments. For MOOREcycle, the company donated enough raw materials, including corks, tents and packaging materials, to cover the length of both sides of The Parkway! The College was able to partner with TerraCycle thanks to the connection made by alumna Lori Anselm ‘87, a textile design major who is a project designer at the company.

“It has been great to work with Moore as an alumna,” says Anselm. “This project mirrors what we do at TerraCycle – any opportunity we to use more waste that would normally be going into a landfill is worthwhile."

Moore’s tight-knit community has been advantageous for starting a college-wide event. Student Services held a competition open to all art and design students, and faculty from 3D design classes and upper-level BFA classes were committed to participating in the program, which involved the construction and design of kites and other functional pieces.

“Moore has a strong community of students who can become very focused within their majors,” says Ruth Robbins, Dean of Students. “This project allows for all majors to come together around a common theme.  One of the main goals was to provide an opportunity for students, faculty, and staff to get together and just have fun”. 

The culmination of MOOREcycle was a public event on April 21, 2012 from 11 am – 3 pm, which coincided with Moore’s Young Artists’ Workshop Family Day, as well as the opening of the Philadelphia Science Festival at the Franklin Institute. All kites, competition entries and class projects were showcased on The Parkway, and Moore's outdoor craft projects were a way for the neighborhood to get involved. Hundreds of people stopped by to view student work, make pinwheels from TerraCycle materials and have their faces painted. The most active and engaging part of the day was when the crowd gathered to watch Foundation students fly their kites to see whose kite could fly the longest and highest. Two kites were chosen to win in the categories of Function and Form for the Foundation students' projects: Liz Winegarden's kite was awarded Best in Form and Megan Rhodes' kite was deemed Best in Functionality.

The winners of Student Services' Fine Arts and Design competitions were also announced: Laura Lomascolo won the fine arts competition with her larger-than-life toothbrush made from paper plates and raw materials donated from TerraCycle. Alexis “Peaches” Piechnik won the design competition with her vase made of plarn (plastic yarn).

For more information on MOOREcycle, visit www.moore.edu

Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program was launched in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the 91-year-old acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit www.moore.edu.
Published on March 21st, 2012