Moore Partners with Macy's for Second Year of Fashion Incubator Program

For Immediate Release 
October 12, 2012

(Philadelphia, PA) Moore has been invited to partner with Macy’s Center City for the second year of the Philadelphia Fashion Incubator program.

A Moore alumna will be chosen as one of four emerging Designers-in-Residence and will be provided with dedicated studio space at the flagship Macy’s store as well as business support.

The Fashion Incubator program, which launched last spring, is an innovative collaboration between the Center City District, Macy’s, the City of Philadelphia, educational institutions and corporate sponsors. It is intended to promote budding fashion designers and including graduates of the design programs at Moore College of Art & Design, Drexel University and Philadelphia University, as well as the region’s design community.

The selected Designers-in-Residence have access to a production room, showroom and office space at Macy’s for one year. The space allows them to produce samples, gain retail insight and showcase their collections to merchants from local and national retail outlets.

Moore’s inaugural Designer-in-Residence, Melissa D’Agostino ’02, graduated from the College with a major in fine arts and minor in textile design. She said the Fashion Incubator program has had a profound impact on her and the other designers.

"We've built a really strong platform through being in this program," she said. "Each of us had equal opportunities to be exposed to industry experts. We've gotten more feedback about our market. I feel like after the program I will be fully moving forward in my business."

In addition to the physical space, the incubator provides an environment for business development and creative experimentation. The program provides mentoring and a significant curriculum focused on the business of fashion – such as creating a business plan and marketing strategy.

For eligibility requirements and to complete an application to become a Designer-in-Residence, e-mail Executive Director Elissa Bloom at or complete the attached application.

The application deadline is December 14, 2012. The four chosen designers will be publicly announced and move-in will take place on March 1, 2013.

Interested candidates are invited to learn more about the Fashion Incubator program at a panel and Q&A with Executive Director Elissa Bloom and the current Designers-in-Residence on Monday, November 5, from 6 – 7:30 pm at The Urbn Center @ Drexel University, 3501 Market Street.To attend the event rsvp to

For more information about the program, visit



Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program was launched in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the 91-year-old acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit

Published on October 12th, 2012