Meet Philadelphia Fashion Incubator and Moore Alum Victoria Wright

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Moore College of Art & Design congratulates alumna Victoria Wright ’12, who has been named a Designer-in-Residence for the third year of the Philadelphia Fashion Incubator (PFI) program at Macy’s Center City. The fashion initiative was created to help foster and support emerging local fashion design talent.

Wright said she always wanted to apply for the Incubator because she hoped to launch her own fashion line. She was just waiting for the right time.

“I thought it would be a wise decision to either work in NYC or Philadelphia for another more established fashion house first. So, I did a lot of freelance work (Club Monaco and Rebecca Taylor) and internships after graduation, but a full-time job wasn’t really coming my way,” she said.

Janice Lewis, professor, chair of Fashion Design at Moore, approached Wright about the Incubator program after the deadline for applications was extended. “It was an incredible opportunity,” Wright said. “They give you amazing tools. Everything I was afraid of, that I didn’t really know how to do is going to be taught to me, grooming me to be this business-minded designer."

The new class of designers now has access to the Philadelphia Fashion Incubator’s 800 + square-foot production room, office and showroom housed in Macy’s Center City. For the next year, they will receive business mentoring from some of the region’s leading business professionals, as well as workshops and retail critiques with the fashion industry’s most celebrated talent.

The program is a collaboration between The City of Philadelphia, Center City District, Macy’s Center City and several educational institutions devoted to fashion design in Philadelphia, including Moore, Drexel University and Philadelphia University.

Wright graduated from Moore in 2012 with a major in fashion design. She is sole designer and owner of Victoria Wright, a ready-to-wear women’s line. Her aesthetic is very whimsical, feminine and chic with a contemporary edge.

“I take a lot of inspiration from vintage style and icons like Brigitte Bardot and Audrey Hepburn, but I like to update those styles,” Wright said. “I love vintage clothing. Some things you see in the store are beautiful, but you can’t wear them because they’re kind of dated. I like to update and make them more wearable for today’s busy woman.”

So far, the Incubator program, which started this week, has been an amazing experience, Wright said. She has attended a “business boot camp,” visited the Nicole Miller store, and taken a field trip to the Wharton Business School, where she learned how to create a business plan.

“It has been exhausting but so marvelous,” she said. “The other designers are fabulous. We all really get along well. We have different aesthetics but I think we’ll be a really great team. My main goal is to really be successful.”

Wright knew from an early age that she was going to be a fashion designer. She attended the Summer Art & Design Institute (SADI) at Moore as a teenager, which led her to enroll in the BFA program at the College.

“It was such a great experience,” she said. “High school students thinking of fashion design should really do the program. It really helped me figure out and know that fashion was what I definitely wanted to do, without question. Many people go to college and change their major a thousand times. I wasn’t that person. I figured it out.”

Published on March 10th, 2014