Annnnnnd We're Off! Designers Arrive at Moore for Day 1 of Fashion Reality Show

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It’s 12:45 pm on a rainy Friday at Moore College of Art & Design.

The first few designers are trickling in for “KING ON 34th," a competition-based fashion reality show filming at Moore and centered around fashion and business icon J. Alexander Martin of FUBU.

“We’re hoping the rain is a good thing,” said Melissa D’Agostino of D’Agostino Fashion Textile Design, a Moore alumna and executive consultant on the show. “It puts a more contemplative start to what’s going to happen here.”

The show is built around 12 designers who will work in groups, potentially featuring Moore fashion design graduates, to compete in weekly challenges that lead to dramatic eliminations.

The winning contestant will be supported in launching their brand and creating their first collection through professional mentoring from J. Alexander Martin, a full page spread in a fashion magazine and a cash prize.

Today, the atmosphere is decidedly drama-free. There are no cameras in sight. The designers, surrounded by their luggage, garment bags and portfolios, make brief introductions and then grab a nametag at a check-in table in Wilson Hall.

“We want to get the designers comfortable who are staying in the dorms,” D’Agostino said. “We will slowly build momentum [in the days that follow.]”

Through June 21, crews will shoot six episodes of the pilot season in various spaces at Moore, including the fashion design studios and the dormitories where some of the contestants will live.

D’Agostino interns Kat and Alana worked with Moore fashion design faculty Janice Lewis and Linda Wisner to clean and organize the fashion design studios.

“They turned the studio into a visual resource lab,” D’Agostino said. “I’d want to work up there.”

Read more about "KING on 34th" here and keep up with our blog during filming.



Published on June 7th, 2013