For Immediate Release
November 30, 2012
(Philadelphia, PA) Moore College of Art & Design is pleased to announce the appointment of Roy A. Wilbur as the Director of Marketing & Communications, effective November 19, 2012.
Wilbur has 31 years of experience in the development and implementation of marketing strategies with demonstrated results in building public awareness and participation in arts and culture.
“We are thrilled to have Roy Wilbur join this institution,” President Cecelia Fitzgibbon said. “He has been recognized as a top level thinker and strategist, with expertise in marketing, strategic thinking, brand development and positioning. Roy is well respected throughout the country and has much to offer Moore as we focus on increasing awareness of our College, continuing to attract talented students and faculty and fueling our reputation.”
For the last five years, Wilbur has served as the Senior Marketing Specialist for The Pew Center for Arts & Heritage. While there he provided marketing consultations for grantees and grant applicants in exhibitions, heritage, dance, music, and theater, helping them create imaginative, well-conceived plans for engaging audiences.
Prior to working at the Center, he served for eight years as Associate Manager for Public Engagement at the Annenberg Center for the Performing Arts, increasing attendance in that period by 253 percent and, for three years, directing the Philadelphia International Children’s Festival.
He has also been the Director of Marketing and Communications for the Institute of Contemporary Art and The Grand Opera House in Wilmington, and Associate Director of The Academy of Vocal Arts.
Wilbur has taught Technology and Marketing the Arts at the graduate level for 14 years and currently serves as a thesis advisor for marketing related research projects at Drexel University’s Arts Administration program.
He has a Master’s-equivalent degree from The Academy of Vocal Arts and a Bachelors in Vocal Performance from Wichita State University.
Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program was launched in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the 91-year-old acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit www.moore.edu.