FASHION MERCHANDISING

The Fashion Merchandising Certificate addresses the needs of those seeking a career in the business side of the fashion industry. Fusing the style of fashion design with creative business know-how, the program covers the functions necessary to run a successful operation that develops, promotes and sells fashion products. Courses develop competencies in planning, production, distribution, and promotion, as well as fashion history and visual presentation. Through the inclusion of both retail merchandising and fashion product development, the curriculum is designed to develop the techniques and unique personal style necessary for a successful career in merchandising.

 

COURSES

  • Fashion Design Essentials 
  • Fashion Textiles
  • History of Fashion
  • Retail Merchandising
  • Fashion Styling
  • Product Development
  • Fashion Promotion
  • Retail Buying

 

ENROLLMENT OPTIONS

Enroll in individual courses according to your interests or complete all eight to earn the certificate. Courses do not have to be taken in listed order provided prerequisites are met. It is recommended that students who wish to complete a program in one year contact the CE Department for advising on how best to sequence courses. 

FOR PROGRAM ADVISING - CONTACT US
TO REGISTER FOR COURSES - REGISTER
TO BECOME A CERTIFICATE CANDIDATE - CERTIFICATE INFORMATION

 

COURSE DESCRIPTIONS

Each Fashion Merchandising course meets online. For further information, see “Online Study” on p. 25 of the current catalog.

 

Fashion Design Essentials

EVFT110 $980 2 Credits
EVFTA110 $750 Noncredit
Offered Fall, Winter, Spring & Summer Quarters

This course addresses key foundation skills needed for success in all areas of the fashion world. Topics cover analyzing fashion trends, forecasting consumer demand, understanding garment construction techniques, and interpreting the styles of distinguished designers. Hands-on projects include building a fashion line, choosing a target market, creating a mood board, developing fashion sketches, and presenting a cumulative final project that can be used in your portfolio. No prerequisites.

 

Fashion Textiles

EVFT112 $980 2 Credits
EVFTA112 $750 Noncredit
Offered Fall & Spring Quarters 

This course provides a comprehensive overview of textile materials and the textile industry with an emphasis on understanding fiber performance properties, fabric construction, and functional and aesthetic finishes. Topics include the creative use of fabric in clothing design, fabric sources, how to fabricate a line, how to produce a fabric storyboard, and how designers sample and buy fabrics. Characteristics of a wide range of contemporary materials, elements and techniques are covered. No prerequisites.

 

History of Fashion

EVFT203 $980 2 Credits
EVFTA203 $750 Noncredit
Offered Winter & Summer Quarters

This survey of fashion introduces historic dress as inspiration and design resource for fashion design and fashion merchandising students. The evolution of silhouette and the cut and construction of garments are analyzed. Contemporary examples are compared to historic sources. Topics include design aesthetics, iconic design, key designers, the role of celebrity in modern fashion, sustainability, and the way in which fashion trends mirror contemporary values and culture. No prerequisites.

 

Retail Merchandising

EVFT204 $980 2 Credits
EVFTA204 $750 Noncredit
Offered Fall & Spring Quarters

This course analyzes the merchandising process and the fundamental techniques of buyers, planners, product developers, and account executives. Exploring the structure and operation of fashion retail organizations, participants assess the strategic role of a merchandiser within an apparel company. Topics include planning and control, consumer behavior, trend forecasting, and the importance of global merchandising. Prerequisite: Fashion Studies Foundation

 

Fashion Styling

EVFT205 $980 2 credits
EVFTA205 $750 Noncredit
Offered Fall & Spring Quarters

The purpose of this course is to develop skills in the analysis and evaluation of fashion merchandise. The course builds upon the knowledge of textiles and introduces new concepts in mass production environments. The course is designed to provide students with the skills necessary to perform effectively as retail marketers and buyers or fashion product managers in a manufacturing/marketing environment. Prerequisites: Fashion Studies Foundation (or Fashion Design Essentials) and Fashion Textiles.

 

Product Development

EVFT215 $980 2 Credits
EVFTA215 $750 Noncredit
Offered Fall & Spring Quarters

Focusing on the function and practices of product development from concept to delivery, this course introduces the methods used by buyers, merchandisers and designers to create merchandise for targeted customer segments. Participants study the process of product development from research through design, production, sourcing, and distribution. Topics include: supply chain management, understanding and defining the target market, researching fashion trends, quality control, sourcing and costing. Prerequisites: Fashion Studies Foundation (or Fashion Design Essentials) and Fashion Textiles.

 

Fashion Promotion

EVFT303 $980 2 Credits
EVFTA303 $750 Noncredit
Offered Winter & Summer Quarters

This course provides a foundation in the principles of fashion retailing communication. It is designed to acquaint participants with a range of promotional activities including visual merchandising and fashion shows. Topics include the characteristics of consumer purchasing behavior. Emphasis is on the practical application of strategies and techniques for promoting goods, services, and ideas within the industry. Prerequisites: Fashion Studies Foundation (or Fashion Design Essentials) and Retail Merchandising.

 

Retail Buying

EVFT301 $980 2 Credits
EVFTA301 $750 Noncredit
Offered Winter & Summer Quarters

This course examines the buying function and the differences of buyers’ responsibilities in various types of merchandising organizations. Meeting the needs of managers, business owners and account representatives, participants learn to buy and/or to communicate successfully with buyers. Topics include planning, inventory management, pricing, and vendor analysis. Emphasis is on the principles, procedures and techniques practiced by merchandisers of fashion goods in determining what assortments to buy and which resources to select. Prerequisites: Fashion Studies Foundation (or Fashion Design Essentials) and Retail Merchandising.