For Immediate Release
February 25, 2009
Tour the Flower Show with Jane Pepper to view a clip of Moore's fashions
(Philadelphia, PA) – It’s the perfect marriage of flora, fashion and fine art. Fashion design students at Moore College of Art & Design have lent their artistic talents to the Pennsylvania Horticultural Society and its annual Philadelphia Flower Show, the oldest and largest indoor flower show in the world.
Keeping with the show’s theme for 2009, Bella Italia, students designed garments inspired by the work of designers and artists of Italy. The students were paired with florists who created arrangements which interpret and complement their original designs.
The floral fashions will be displayed at the Philadelphia Flower Show, to be held from March 1–8 at the Pennsylvania Convention Center. The event typically draws about 250,000 visitors. The extravaganza will transport guests to the majestic gardens of ancient Rome, the Tuscan countryside, the waters of Venice, the flora of Florence and many other distinctive landscapes of Italy.
“People are very excited,” said Anne Coste, chair of the artistic section for the Philadelphia Flower Show. “Moore has a great reputation. It’s truly a wonderful uniting of flowers and art.”
Via Paserella, Italian for “On the Runway,” was the theme for Moore’s annual Jumpstart Fashion Show last October. Once the theme was announced at the start of the school year, students had one month to come up with and execute their creations. In keeping with the theme, juniors and seniors designed garments inspired by Italian artists, sculptors, designers and architects. Sixty-seven students submitted original designs, and 16 designs were chosen for the show.
“The Philadelphia Flower Show is a wonderful venue for the students’ work and they are thrilled to be paired with floral designers who will be inspired by their designs,” said Janice Lewis, chair of the Fashion Design Department at Moore. “Students were challenged with creating a design that began with researching an Italian artist and then translating the form and colors of their work into a wearable gown.”
Christine Tong, a junior fashion major from Philadelphia, recently met with Nicole Caleo, a florist from West Chester, Pa, to discuss her design. Tong’s dress was inspired by the Trevi Fountain in Rome.
“It took a month to create the dress from the design stage,” she said. “The best part [of the process] will be the show. I can’t wait to see how the floral designer has interpreted my design.”
Shawn Graham, another local florist, said she loved the idea of creating arrangements for the students’ dresses.
“Flowers can be a great accessory,” she said. “I asked my designer what the inspiration was for her design so I make sure that the flowers complement it.”
The Pennsylvania Horticultural Society has more than 15,000 members throughout the country, offering hundreds of gardening programs year-round and is considered the nation’s leading authority on urban renewal through greening.
Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program launching in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit www.moore.edu.
For more information or to purchase tickets to the Philadelphia Flower Show, visit www.theflowershow.com
PNC presents the 2009 Philadelphia Flower Show. Sponsors include: Premier Sponsor Subaru of America Inc.; Official Sponsors: Acme, Bartlett Tree Experts, EP Henry (Official Hardscaping Supplier), Italian Government Tourist Board, Mantis, PECO, Philadelphia International Airport, and Tourism Ireland; Media Partner WPVI-TV 6 ABC; and Caterer, ARAMARK.
Michele B. Cohen
Assistant Director of Communications
February 25, 2009
(Philadelphia) – It’s the perfect marriage of flora, fashion and fine art. Fashion design students at Moore College of Art & Design have lent their artistic talents to the Pennsylvania Horticultural Society and its annual Philadelphia Flower Show, the oldest and largest indoor flower show in the world.