For Immediate Release
January 10, 2012
(Philadelphia, PA) Moore College of Art & Design has been named a finalist in the 2012 Knight Arts Challenge Philadelphia for a proposal to establish an urban drive-in movie theater on the Benjamin Franklin Parkway.
Moore is one of 55 finalists selected. More than 1200 applicants from across the city offered innovative ideas to answer the question: “What’s your best idea for the arts in Philadelphia?”
The Galleries at Moore submitted the proposed project in October to introduce the work of local visual artists and filmmakers to a wider audience by establishing the urban drive-in theater.
According to the proposal, from June through August, a series of independent films made by Philadelphia-based filmmakers will be presented on a large outdoor screen in Aviator Park. The filmmakers will do a pre-screening introduction of their work and participate in a Q & A session with moviegoers following the credits.
In place of the traditional concession stand, a rotating roster of Philadelphia food trucks will serve up a variety of street snacks.
The project expands The Galleries’ role as a venue for exhibitions and programs focusing on innovative ideas in contemporary art and our longstanding dedication to showcasing the work of emerging Philadelphia-based artists. The project also furthers Philadelphia’s commitment to animating The Parkway; the Aviator Park location will be the only Parkway venue for the series of outdoor film screenings that take place annually throughout the city during the summer.
Read here for the full list of finalists and their ideas. Winners will be announced in the spring.