For Immediate Release
September 20, 2010
(Philadelphia, PA) Auralis Herrero Lugo '05, a fashion design graduate of Moore, is the first Latina designer to present a collection at New York Fashion Week’s eco-friendly runway, The GreenShows.
Lugo, 28, was one of only 10 eco-friendly designers to show her collection of sustainable fashions Sept. 13 at The GreenShows, the premier fashion event exclusively committed to ethically sound, sustainable fashion. The runway show was held September 12 – 14 at the Metropolitan Pavilion in Chelsea.
She is one of two Moore alumna to present her collection during this year’s Fashion Week. Sherita Jennings '07, CEO and president of Viscera, NY., a luxury women’s wear line, presented her fourth clothing collection on Sept. 17 in Harlem.
“Right now is the moment for sustainable fashion,” Lugo said. “People are becoming more conscious about the world that surrounds them…Established designers, new designers, the whole industry is starting to design for a better future. I am excited and humbled to be at the center of this evolution in the industry.”
Lugo, who hails from Puerto Rico and lives in Brooklyn, weaved together the fashion design industries of Puerto Rico and New York for her namesake Auralis Spring 2011 collection. The collection introduces the Urban Tropical look, taking her inspiration back to the Puerto Rico of the 70s, the Caribbean and New York as backdrop.
The collection was inspired by a scenario where a group of Salsa musicians and artists, circa 1978, found themselves stranded on an island. In her vision, Willie Colon, Rita Moreno and Halston journey to Culebra, a pristine untouched Caribbean paradise. The clothes they wear are Urban Tropical.
Lugo employed and collaborated with local Puerto Rican artists to reinterpret and modernize some of the island’s cultural troves. The collection also includes exclusive custom fabric prints from local NYC textile designers.
After graduating from Moore, Lugo moved to New York City where she worked at contemporary labels such as Susana Monaco. Her interest in designing using only organic, sustainable, natural and recycled fabrics (hemp, bamboo, organic cotton) drove her last year to start her own label.
"Auralis always had a special spirit in her designs," said Janice Lewis, chair of Moore's Fashion Department. "I'm not surprised she has taken her work to the level of sustainability."
Lugo credits Moore with teaching her how to be the "creative master" of a project - from conception to design. "It was the only time in my career besides now that I could design whatever I wanted without any major limitations. Moore prepared me to be the head designer of a company, which is what I was able to do only five years after graduation."
Lugo said she plans to sell the line in local high end boutiques and luxury eco-stores all over the world.
Recent Moore grads are also busy showing their work in Philly this fall. Five students will model the senior collection of Sharday Gregory '10 during the 17th Annual Phasion Phest, the Delaware Valley's premier fashion event on Tuesday, September 28, at 6 pm at 12th and Arch Streets. Moore adjunct faculty Sharon Waxman produces the show.
Works created by student designers will also be shown during Philadelphia Fashion Week on Thursday, October 7, at 7 pm at 23rd Street Armory. Moore will showcase a collection of 24 garments from the 2010 Spring Fashion Show, including pieces by Leah Boston '10, Tiara Maillard '10, and Dominique Streater '10. The show will end with a finale of gowns by Neel El Sherif '10.
*Photos courtesy of Lalaboy PR
Read another article on GreenPhillyBlog.com
Visit www.auralistudio.com for more information.
Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program was launched in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the 91-year-old acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit www.moore.edu.
September 20, 2010
Auralis Herrero Lugo '05, a fashion design graduate of Moore, is the first Latina designer to present a collection at New York Fashion Week’s eco-friendly runway, The GreenShows.