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Mindy Glassman

1972

Graphic Design

Relativity, Inc.


Mindy was born in Philadelphia, PA in 1951. She fondly remembers her childhood being filled with opportunities to be creative. Her maternal grandfather was a tailor and her paternal grandmother was a fine dressmaker, and they designed and created many clothes for Mindy and her sister. Her parents supplied Mindy and sister with art supplies, material and trimmings to play with, and enrolled her in various art classes, including those offered by Overbrook High School. By high school, she had decided to become an artist.

Mindy attended Moore’s Young Artists Workshop as a high school student. Upon graduating from high school, she was offered a scholarship to Moore. Although she was not seeking an education at an all-woman’s college, she recalls it as being “a wonderful experience.” She prefers to be challenged and exposed to things she had not seen before. 

During her second year at Moore, her class took a “pivotal” trip to New York City, visiting some of the premier graphic designers and she was “blown away” by what she saw. Adalaide and Vincent Farelli, who were heads of the advertising design department, and Libby Lovett really set the tone for the department. Mary Grace Stuart, a humanities teacher, expanded her mind. “She pushed us. Along with intense studio classes, we were really moved to think and expand our ideas and were challenged with difficult literature and conversation.” 

Her father owned a breakfast and lunch diner, Harry’s Place, near Moore, where Mindy and her classmates would go for lunch on occasion. Taking advantage of having an artist in the family, Mindy’s father had her illustrate all of the specials of the day, which he had displayed across the counter, hanging from clothespins. She graduated with a degree in Advertising Design because “the printed image: posters, and graphics and packaging and advertising were appealing to me.” She also “felt an obligation to become employable.”

During her junior year, Mindy had an internship with Container Corporation of America.  Mindy believes her internship to be a “wonderful part of Moore’s program.” Her internship led her to appreciate graphic design, in particular package design and point-of-purchase displays, which she did a lot of later in her career. Now, cooperative education is becoming integrated into almost every major at Moore. “That was a very vital part of my education.”

Mindy’s first job upon graduating was as an assistant designer with Philadelphia’s renowned graphic design studio, Kramer, Miller, Lomden, Glassman, where she met her future husband, Will Glassman. That was followed by a job at Armstrong World Industries, as a corporate designer developing corporate communications. Two years later, she became employed by SmithKline and French in their consumer products division, and later the pharmaceutical business. She helped to develop the pharmaceutical industry’s first national accounts program. After Mindy left SmithKline, she freelanced for many years.  She then incorporated as Relativity, primarily serving healthcare clients, handling new products and development, medical illustration for scientific exhibits, sales support, education, training support, and patient materials.

Although Mindy periodically came back to Moore to give professional advertising design assignments to the students after graduating, she did not become involved again at Moore until Doris Chorney was hired as Alumnae Director. “It was with Doris’s great enthusiasm that we started and revitalized an alumnae association…I was at a point in my career when I saw what Moore did for me and how great it was to be in a woman’s college and be free to try anything and to do our best. Those years at Moore were just enriching and wonderful.”  

She refers to her involvement with Moore  - with the alumnae group, on the board, on committees - as a “wonderful second career.” She is very enthusiastic about Moore’s alumnae association, enjoying the weekend workshops/weekend reunions and “Moore Time,” where the alumnae can take drawing classes, bookmaking, printing, etc. 

She has loved coming back to the college at this point in the college’s development because the college has learned to respect its powerful alumnae. “Moore women are the best! We have grown together.” Alumnae are on every board committee; new majors are starting; alumnae help the strategic planning of the school. Under Mindy’s leadership, the alumnae were instrumental in raising money to renovate Stahl Hall. While she was president of the alumnae association, residence hall fundraising and community service blossomed, as did long-range planning to develop a wish list for trips and lectures series.  She believes her major contribution was getting alumnae involved in every day operations of the college. “Those alumnae who have come to events have been thrilled with what’s going on. They are happy to be reconnected…We have also increased the ability for Moore alumnae to show their work both at Moore and at other institutions in the area.”  

On attending an all-women’s college, Mindy says, “It’s a stimulating and enriched environment coming to pursue a very difficult four years. I think the ability to focus on art and craft and becoming mature are probably a bit easier without the social aspect right there…At Moore, the women are very strong. I see these women…totally submerged in their art and they are thrilled to be at Moore…Students have the ability to take leadership roles in many ways in their own community.”  

Mindy received the Distinguished Alumnae Award in 2007. She was very honored to receive the award. “It seems like yesterday that I was a freshman at Moore. I am happy to walk in those doors. I feel very much at home and very enriched there. Moore women are making a difference.”