Fashion Design Alumna is TV Stylist

Lauren (Orloff) Dougherty ’08 is on the move.

The fashion design alumna travels to different cities each week as a stylist for fashion expert/commentator Lilliana Vazquez.

As Vazquez’s assistant, Dougherty helps pull together looks for fashion segments on daytime television programs such as the Today Show, the Steve Harvey Show, the Rachael Ray Show, and more.

“I work behind the scenes with all the producers,” Dougherty said. “Everything that goes on air I approve with Lilliana, from the outfit to the shoes to the accessories. I also pitch ideas for segments to the network.”

These pitches can range from “how to look ready for spring,” to “how to update your wardrobe in a budget way,” to “fashion fixes,” she said.

While a student at Moore, Dougherty interned with Rag & Bone, Badgley Mischka and Carmen Marc Valvo. After graduating, she interned with Vazquez, which eventually led to a full-time job.

“You learn more at your internship than you even do at school because you are working in the industry,” she said. “The whole day is about being in that environment. Moore’s internship program is amazing. I highly recommend people do it [an internship] to get a job.”

In addition to styling, Dougherty is also a designer. She designed for Twinkle by Wenlan, a ready-to-wear women’s line based out of New York City, and also for The Children’s Place, before deciding to work full-time with Vazquez.

Dougherty typically works a seven day work week, depending on her travel schedule and what television segments she’s working on. When she’s not in the studio, she is shopping, researching or doing a fitting.

“It’s a lot of work,” she said. “I’m exhausted when I come home every day.”

As if she wasn’t busy enough, Doughtery is currently serving as a wardrobe stylist for an independent film based in Gettysburg, PA. “It’s a horror movie, so I’m looking up ideas and constantly learning,” she said. “I can never know enough.”

She learned to think that way while she was a student at Moore, she said.

“Moore girls are very hard-working. All my friends are constantly not only working full-time but working on their own line or doing something else on the side. It’s very busy but if you went to Moore, you’re used to it. The workload was so intense. As soon as you graduate, you feel a little bit depressed because you had so much to do while you were there.”


Read an article about Lauren in The MidWeek Wire, serving Bucks and Montgomery Counties, PA.



 

Published on April 26th, 2013