As Assistant Director of the Locks Career Center at Moore, Veronica Scarpellino provides important services to BFA students and alumnae, graduate students, and students completing certificates in Continuing Education as they pursue their career paths during college, in the transition to the work world, and throughout their professional lives.
It’s a big job, but Scarpellino brings a depth of knowledge from a career that has spanned many facets of the creative industries – a small business owner in Philadelphia coaching fine artists in their careers, an art gallery professional and director; a curator, a marketing consultant, a locally published writer; an architectural model maker; and a regionally and nationally exhibiting artist.
“I like helping creative people achieve success while they avoid reinventing the wheel, instilling professionalism but also creativity in areas that aren’t necessarily thought of as being creative, like a resume,” Scarpellino said. “To have a student leave my office and say, ‘I’m really excited about my resume,’ I know I’ve done my job.”
Before coming to Moore three years ago, Scarpellino owned her own company helping artists market themselves and set and achieve goals for their professional careers – in short, the business aspect of being an artist. It was a really good precursor to working at Moore, she said.
“After having my own business, I felt I could reach more people at Moore,” she said. “Every student must come through the Career Center before they can graduate – you have a greater potential for impact. You can make a difference.”
Another appealing aspect of Moore was the College’s focus on careers – every student must complete a required internship before graduation. In addition, the Career Center provides resume advice and career coaching, help with networking skills and job searches and exposure to industry best practices, in addition to other services.
“The focus on careers at Moore made me think the students would be receptive of working with us and that has been the case,” she said. “Also, being such a small school, we get to know our students. When there’s a job opportunity, we know off the top of our heads 10 people who would be a good fit.”
A recent highlight of working at Moore was the opportunity for Scarpellino to present a lecture at the Women’s Leadership Conference this fall. Titled “A Career of Creativity and Innovation,” the lecture was about ways to incorporate creativity and innovation into all aspects of one’s career.
“It was very gratifying to be able to communicate with a receptive room full of women – mostly current students and alumni,” she said.
When she’s not at work, Scarpellino -- who earned a BA in Studio Art from Monmouth University in New Jersey -- spends time on her own artwork. She creates found object sculpture using materials such as bird nests, mouse bones, machine molds and detritus from Philadelphia factories. She recently made a model bird house through a Continuing Education class at Moore.
“I very much concentrate on craftsmanship,” she said. “If it’s not well made then it’s not finished…I do try to put my sense of humor into the piece… a second way of looking at things that can make the viewer think, and then laugh.”
To learn more about Veronica, visit her website.