With Its Strong Career Focus, Moore Launches New Gaming Major in Response to Industry Where Women are Underrepresented

For Immediate Release
August 7, 2013

(Philadelphia, PA)
Building on its legacy of educating women for careers in the arts and in response to a rapidly growing gaming industry in which women are underrepresented, Moore College of Art & Design is launching its tenth major this fall, a Bachelor of Fine Arts in Interactive & Motion Arts. The program is designed for women who want to pursue careers as visual artists in the fields of animation, game art and mobile media design.

As the first and only visual arts college for women in the United States, Moore in a unique position to increase the number of women prepared to enter the burgeoning field of gaming. According to a recent article in The Boston Globe, women make up only about 11 percent of the game industry and employers are eager to hire more women. Pricewaterhouse Coopers predicts that “digital services will drive more than two-thirds of entertainment and media growth in the next five years, with global spending 2.1 trillion dollars by 2016.”

“This new BFA major in Interactive & Motion Arts will help Moore maintain its leadership role in educating women for careers in the arts,” said Dean Dona Lantz. “Our job is to change and grow with the industries we are preparing our students for.”

The launch of the new major coincides with Philadelphia’s growth as a hotbed for mobile game-making. A new incubator, Philadelphia Game Lab, a co-working space for game developers, is set to open this fall near the College. There are also at least five established Women in Tech groups in Philadelphia.

Further positioning the college as a major partner in the growing Philadelphia technology sector, on October 17, Moore will host “Game Changers: Women Game Artists Discuss Life in the Industry” in partnership with the Philadelphia Game Lab’s annual Grassroots Game Conference. The session will explore the role of women in the game art and mobile industry drawn from the experience of the speakers. “Game Changers,” a day-long event which is open to the public free of charge, will include a 5:30 pm panel discussion with Helen Zhang from Backflip Studios, Jessica Campbell from Bioware and others to be announced, moderated by Dave Inscore, formerly with Zynga.

With the new major in Interactive & Motion Arts, Moore continues to create a dynamic, cutting-edge technological campus. The College has made or plans to make the following technological advances:

-All first-year students now receive an iPad for use as a sketchbook and portfolio, as well as a camera for both still and moving images. Plus, the iPad is equipped with apps that allow students to develop ideas, concepts and produce finished work in class. This initiative, launched last fall, has redefined how students learn in and outside the classroom.
-Just in time for the new major, Moore will launch a new Fab Lab, or fabrication lab, this fall complete with a 3-D printer, digital laser cutter and engraver and digital embroidery machine.
-In Fall 2014, Moore’s one-of-a-kind Master of Arts in Art Education with an Emphasis in Special Populations will be offered through a hybrid delivery option, allowing students to complete program requirements both on-campus and online.
Published on August 7th, 2013